THE WORD OF GOD
THE WORD OF GOD
Research
Research
The branding process for The Word of God: Galatians began with foundational research rooted in Hebrews 4:12 “For the word of God is alive and active. Sharper than any double-edged sword…” This verse anchored the entire series and informed the design direction. The heart of the message was a reminder that scripture remains timeless, relevant, and authoritative. I explored the historical and spiritual context of Galatians, while also considering the modern-day tension where the Bible can be overlooked or treated as outdated. The goal was to make a visual case that the Word still cuts deep and speaks clearly today.
The branding process for The Word of God: Galatians began with foundational research rooted in Hebrews 4:12 “For the word of God is alive and active. Sharper than any double-edged sword…” This verse anchored the entire series and informed the design direction. The heart of the message was a reminder that scripture remains timeless, relevant, and authoritative. I explored the historical and spiritual context of Galatians, while also considering the modern-day tension where the Bible can be overlooked or treated as outdated. The goal was to make a visual case that the Word still cuts deep and speaks clearly today.
Research
The branding process for The Word of God: Galatians began with foundational research rooted in Hebrews 4:12 “For the word of God is alive and active. Sharper than any double-edged sword…” This verse anchored the entire series and informed the design direction. The heart of the message was a reminder that scripture remains timeless, relevant, and authoritative. I explored the historical and spiritual context of Galatians, while also considering the modern-day tension where the Bible can be overlooked or treated as outdated. The goal was to make a visual case that the Word still cuts deep and speaks clearly today.
Concept
Concept
From that foundation, the concept leaned into visual intimacy centering around the tactile, personal nature of a Bible that’s been used. I wanted it to feel like someone’s actual Bible: pages worn, margins filled, scriptures highlighted. The visual language incorporated scribbled handwriting and vibrant highlighter marks to communicate that the Bible isn’t just to be read, but engaged with. White space was used heavily to create a clean, minimal backdrop, allowing the handwritten elements and warm tones of the Bible to stand out. The concept aimed to feel familiar and lived-in, like something pulled from the audience’s own desk or nightstand.
From that foundation, the concept leaned into visual intimacy centering around the tactile, personal nature of a Bible that’s been used. I wanted it to feel like someone’s actual Bible: pages worn, margins filled, scriptures highlighted. The visual language incorporated scribbled handwriting and vibrant highlighter marks to communicate that the Bible isn’t just to be read, but engaged with. White space was used heavily to create a clean, minimal backdrop, allowing the handwritten elements and warm tones of the Bible to stand out. The concept aimed to feel familiar and lived-in, like something pulled from the audience’s own desk or nightstand.
Concept
From that foundation, the concept leaned into visual intimacy centering around the tactile, personal nature of a Bible that’s been used. I wanted it to feel like someone’s actual Bible: pages worn, margins filled, scriptures highlighted. The visual language incorporated scribbled handwriting and vibrant highlighter marks to communicate that the Bible isn’t just to be read, but engaged with. White space was used heavily to create a clean, minimal backdrop, allowing the handwritten elements and warm tones of the Bible to stand out. The concept aimed to feel familiar and lived-in, like something pulled from the audience’s own desk or nightstand.
Development
Development
During development, I explored a variety of stylistic directions from modern luxury tones inspired by brands like Fear of God, to more abstract spiritual symbolism. Ultimately, I landed on a design that felt both original and grounded. The flowing fabric motif, meant to subtly represent the Holy Spirit’s movement, was integrated into early comps but refined out to keep focus tight. The Bible remained the centerpiece across all visuals. Input from our pastor and creative team helped refine the tone, balancing boldness with reverence. This stage also included building out a visual kit scribble accents, handwritten overlays, highlighter textures, and color references that could scale across platforms.
During development, I explored a variety of stylistic directions from modern luxury tones inspired by brands like Fear of God, to more abstract spiritual symbolism. Ultimately, I landed on a design that felt both original and grounded. The flowing fabric motif, meant to subtly represent the Holy Spirit’s movement, was integrated into early comps but refined out to keep focus tight. The Bible remained the centerpiece across all visuals. Input from our pastor and creative team helped refine the tone, balancing boldness with reverence. This stage also included building out a visual kit scribble accents, handwritten overlays, highlighter textures, and color references that could scale across platforms.
Development
During development, I explored a variety of stylistic directions from modern luxury tones inspired by brands like Fear of God, to more abstract spiritual symbolism. Ultimately, I landed on a design that felt both original and grounded. The flowing fabric motif, meant to subtly represent the Holy Spirit’s movement, was integrated into early comps but refined out to keep focus tight. The Bible remained the centerpiece across all visuals. Input from our pastor and creative team helped refine the tone, balancing boldness with reverence. This stage also included building out a visual kit scribble accents, handwritten overlays, highlighter textures, and color references that could scale across platforms.
Design
Design
The final execution reflects a balance of clean design, spiritual weight, and emotional familiarity. Bold sans-serif type commands attention, while the hand-drawn and highlighter elements inject warmth and personality. The Bible image at the center becomes both literal and symbolic representing the authority and action of the Word in our lives. The design was built with flexibility in mind: assets translated seamlessly across screens, print, and social platforms. Motion elements and LED visuals allowed the theme to come alive during services. In the end, The Word of God: Galatians branding succeeded in visually affirming that the Bible still speaks—and it’s still sharp.
The final execution reflects a balance of clean design, spiritual weight, and emotional familiarity. Bold sans-serif type commands attention, while the hand-drawn and highlighter elements inject warmth and personality. The Bible image at the center becomes both literal and symbolic representing the authority and action of the Word in our lives. The design was built with flexibility in mind: assets translated seamlessly across screens, print, and social platforms. Motion elements and LED visuals allowed the theme to come alive during services. In the end, The Word of God: Galatians branding succeeded in visually affirming that the Bible still speaks—and it’s still sharp.
Design
The final execution reflects a balance of clean design, spiritual weight, and emotional familiarity. Bold sans-serif type commands attention, while the hand-drawn and highlighter elements inject warmth and personality. The Bible image at the center becomes both literal and symbolic representing the authority and action of the Word in our lives. The design was built with flexibility in mind: assets translated seamlessly across screens, print, and social platforms. Motion elements and LED visuals allowed the theme to come alive during services. In the end, The Word of God: Galatians branding succeeded in visually affirming that the Bible still speaks—and it’s still sharp.
